My sister recently treated herself to a gorgeous Tiffany & Co. piece, purchasing a sterling silver bead bracelet that she's had her eye on for some time. Its tiny "Return to Tiffany & Co." tag made me realize that I had no idea what the story was behind the popular phrase. Turns out it has to do with a product introduced in 1969. Back then Tiffany's sold a key chain stamped with a registration number and those polite instructions. If your set of keys was ever misplaced, the idea was that the tag would inform the person who found it to "please return" the set to the company's flagship store on Fifth Avenue in New York City. From there the owner would be identified, notified, and reunited with their lost items. Sure the whole thing seems a bit dated, but to me nostalgia is exactly what Tiffany's is all about.
[Shop the entire "Please Return to Tiffany & Co." collection here.]